I am a perpetual student of marketing, published author, speaker and blogger. I love to help business owners discover and implement simple but powerful online marketing strategies. I'm also an avid family guy, musician and jiu-jitsu nerd.
Each week, our Geeks scan the interweb’s top social media, online marketing and small business SEO websites and blogs, looking for the best, most useful, actionable and awesome online marketing tips, strategies and updates. Then, after a brief rest period, we bring the “creme ala creme” to you, saving you dozens of hours and clicks [...]
Each week, our Geeks scan the interweb’s top social media, online marketing and small business SEO websites and blogs, looking for the best, most useful, actionable and awesome online marketing tips, strategies and updates. Then, after a brief rest period, we bring the “creme ala creme” to you, saving you dozens of hours and clicks [...]
Posted by Cyrus Shepard. If you’re like most SEOs, you spend a lot of time reading. Over the past several years, I’ve spent 100s of hours studying blogs, guides, and Google patents. Not long ago, I realized that 90% of what I read each doesn’t change what I actually do – that is, the basic [...]
If there are two certainties that come along with being an entrepreneur, they are: 1) the struggle against time and 2) the need for reliable information. Podcasts are extremely valuable in their unique way of addressing both of these issues. Highly portable and readily available, Podcasts have the unique power to bring you extremely valuable and [...]
Metrics. How many business people know what their web visitors are actually doing on their site? How valuable is that information? What if I told you that failure to monitor your metrics means you’re wasting a ton of time on misguided blog posts and landing pages, and that you have no meaningful control over your [...]
Are you in the loop when it comes to basic website analytics? Quick! – Answer the following four questions: Where does your website rank on Google for the top target (important) keywords? How many visitors came to your site last month? What was the conversion rate for this traffic (number of visitors who opted-in or [...]
Selecting the right domain name is often the first and one of the most important decisions an online entrepreneur can make. Your goal should be to choose a domain name that you and your audience will find easy to remember and use (no one wants to type “joes-dry-cleaning-and-tailoring-in-the-upper-east-side.com” into a web browser address bar). You [...]
The following is my curated list of must-read small business marketing books. Please note the category navigation on the left, as I have listed recommended titles for each topic related to online marketing. I recommend you start with the general marketing and strategy books like The E-Myth, Inbound Marketing and Influence, and then delve more [...]
